Connect
FTW Connect offers full-stack GTM, partnerships, and execution for Web3 protocols. We architect your launch and run the playbook.
Most Web3 agencies put you on a monthly retainer and deliver slide decks. We don't. FTW Connect works on outcomes — GTM, partnerships, and growth execution with compensation tied to results. We take on a limited number of protocols at a time so the work stays focused and high-impact.
Three core capabilities. One operating team. No handoffs, no fluff.
We design your go-to-market mechanics — launch sequencing, narrative positioning, token/event timing, community loops, and user acquisition flows built to capture real liquidity. We review and refine your pitch deck so the story, positioning, and flow are tight before you go outbound. You get an executable playbook mapped to your stage, not a generic strategy deck.
We route your protocol to the founders and ecosystem players that matter — DeFi integrations, infra partners, exchanges, and strategic alliances. Every intro is warm, targeted, and built to convert into a locked-in integration before or after launch.
Boots-on-the-ground execution. We run the campaigns, manage launch windows, coordinate KOL and community pushes, and operate your daily growth engine — so your team stays focused on shipping product while distribution runs in parallel.
"Plugged us straight into the right partnership and growth conversations — before we even went public."— Founder, Obsidian
Architected full-stack GTM strategy and secured a strategic partnership prior to public launch.
No retainers. We structure deals around success fees, tokens, or equity — with fair coverage if an engagement ends early.
We get paid when the deal lands — partnership signed, launch milestone hit, or a pre-defined outcome delivered. No monthly retainer. No billing for idle time.
We take a portion of the advisory token allocation, aligned to the work we deliver. Structured upfront, tied to engagement scope and milestones.
For the right protocols, we take an equity position instead of or alongside cash — built for founders who want a partner invested in the long-term outcome.
If a founder pulls out before completion, a pre-agreed base fee covers work delivered to that point. Protection for both sides — not a retainer.